Type: Airline Branding
Client: Graduate Portfolio
Aethar Air: Go Beyond The Skies
Aethar Air is a commercial airline based in Canberra Australia with the aim to bring individuals, tourists, families, and business travelers through to their destination with an attentive service that always goes the extra mile. Modern passengers expect an experience that is fulfilling, consistent, and personal to them from booking the flight to when the flight is over. This relationship between the passenger and the airline is important as buyers are willing to pay more for a customer experience they know they can rely on. Aethar Airways value and aims to instil a relationship of trust and reliability between them and their passenger, which then adds to the customer experience for which buyers will pay extra. The safety, security, and happiness of their passengers is important to ensure that they have the most comfortable experience.
Objective and Solution
The brief is to create a corporate identity for the commercial airline Aethar Air and design a set of mockups that include the Airplane livery, IFE Screens, Food Menu, Packaging and Location Posters, etc.
I began developing a corporate identity and brand style that is bold, modern and most importantly streamlined. I started with designing an icon that is an abstract of a bird symbolising the ability to take flight, move forwards, and reach new heights together as an airline. To further expand on the icon, I created a background pattern that would be applied to packaging, business cards, IFE Screens, and other mockups. The function of these mockups expresses the fluidity of the brand style to ensure that passengers feel comfortable, relaxed, entertained and most importantly safe.