Type: Design For User Experience
Client: Graduate Portfolio
Location: Swansea
Date: 20/05/2019

Ulterior Guitars

The Mission

Ulterior Guitars is made up of highly passionate musicians who love one thing in the world...Guitars. They are committed to providing every guitarist’s needs with the worlds finest instruments and equipment. Their Mission Statement is to offer unique and affordable products that provides high value in its performance, play-ability, tone and the guitar’s body and finish quality. They aim to provide a diverse range of products that they have to offer for those who want to be unique, creative and build their own sound. Maintaining high standards for the quality control of their products is just as important as the stock. Ulterior Guitars have a passion in the instruments that they hold in stock, and respect the heritage of the craftsmanship and innovation that these guitars have to offer.

Objective and Solution
The brief was to create a user experience followed by a wireframes and branding manual (Research and Development was optional). After carrying out research and developing wireframes and a brand style, the website then had to be developed on an online web builder. Every part of this project is a design job and was treated like one. I set out to create a modern, simplistic and attractively unique online experience that appeals to the modern demographic of musicians, especially guitarists. Using a combination of brand set colour palette, images and typography, I developed a visual style that is sophisticated and elegant with the incorporation of images that has close up shots of the canvas. Most importantly an easily accessible user experience gives the user confidence and feel safe when browsing and making transactions.